Ultra-slim napkins, currently representing less than a fifth of Venezuela's feminine-hygiene market, are becoming increasingly popular,according to Jimena Mendoza, P&G's feminine protection category manager. P&G's existing Always brand is a leader in the sector.
A $750,000 campaign, through Ars/DMB&B, highlights how Tess' Absorsec technology can offer quicker and more efficient absorbency. The campaign includes nationwide sampling and promotions at the point of sale.
Copyright January 2000, Crain Communications Inc.