Tempo, a European brand, is positioned as an all-purpose cleaning wipe for use on everything from soaking up spills to polishing shoes and removing makeup. GM service outlets will distribute gift packs that include a Tempo car case that fits on sun visors, two car case refills and two pocket packs.
P&G also begins selling Tempo direct to consumers on April 5, via its Web site, for $8.99 for a case of 54 pocket packs, each with seven sheets. Ultimately, P&G plans to roll Tempo into retail stores later this year, the company said.
Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, handles the brand. While the paper handkerchief category is virtually nonexistent in the U.S., it's a $300 million category in Germany, where P&G's Tempo commands a 42% share, according to Prudential Securities. -- Jack Neff
Copyright April 2001, Crain Communications Inc.