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P&G's OTC Prilosec to D'Arcy

Published on .

Procter & Gamble Co. awarded the forthcoming over-the-counter version of acid reflux drug Prilosec to D'Arcy Masius Benton & Bowles, New York. The account is likely to bill at least $20 million. Saatchi & Saatchi PLC unit Klemtner Healthcare, New York, handles direct-to-consumer advertising, including a current TV and print campaign, for the prescription drug manufactured by Astra Merck but to be marketed by P&G for OTC.

Copyright December 1997, Crain Communications Inc.

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