P&G'S PANTENE TURNS TO KIRSTIE

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CINCINNATI-Procter & Gamble Co. today introduces award-winning actress Kirstie Alley in a 30-second TV spot for Pantene Pro-V shampoo and conditioner.

The commercial from Grey Advertising, New York, continues to highlight the brand's formula with Ms. Alley's delivery adding a dose of humor.

As the spot closes, she rolls her eyes and says, "Pro-vitamins? I know they're in there." Pantene Pro-V is the world's leading haircare product.

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