The purchase comes as Iams is in the midst of a review for its $15 million North American account. Doner, Southfield, Mich., is the incumbent.
"The review will continue. We will participate in the review, and we're open," said Bruce Byrnes, president of P&G's Healthcare & Corporate New Ventures Global Business Unit, where Iams will be housed. A consultant is handling the Iams review, a tactic not used by P&G.
The deal might open the door for one of P&G's roster shops to pick up the account. Two of them, however, appear to have conflicts. D'Arcy Masius Benton & Bowles' St. Louis office handles Mars Inc.'s Whiskas cat food brand, while Grey Advertising, New York, handles its Pedigree brand. That would leave P&G's other major shops, Saatchi & Saatchi, New York, and Leo Burnett USA, Chicago.
Copyright August 1999, Crain Communications Inc.