P&G's POST-MERGER PLANS FOR GILLETTE EXECUTIVES

Management Changes Affect Oral-Care, Beauty Divisions

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CINCINNATI (AdAge.com) -- Procter & Gamble Co. will put two Gillette Co. executives in key roles in the combined businesses, including giving the woman who led development of the Venus women’s razor a new beauty-care post aimed at expanding the brand into new areas.
Mary Ann Pesce, who led development of the Gillette Venus Razor, will become president of new-business development in P&G’s beauty-care business.
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Beauty-care business
Mary Ann Pesce, currently president of global personal care for Gillette, will become president of new-business development in P&G’s beauty-care business after P&G’s $57 billion acquisition of Gillette closes. She’ll focus specifically on expanding the Venus brand for which she led development, a spokesman said. Ms. Pesce, 49, will continue to be based in Boston but report to Susan Arnold, Cincinnati-based vice chairman for global beauty and feminine care.

Bruce Cleverly, 59, currently president of global oral care at Gillette, will assume the same title at P&G after the acquisition and oversee the incoming Gillette brands as well as the P&G oral-care business. But Charles Pierce, 48, currently global oral care president for P&G, will become president of P&G oral care, overseeing the P&G oral-care brands the company retains post-merger and reporting to Mr. Cleverly.

P&G said last week it will sell its Crest Spinbrush business globally. Other potential oral-care divestitures await outcome of a U.S. Federal Trade Commission review that’s the primary remaining hurdle before closing.

Oral-care divestitures
Advertising Age reported last week that P&G has offered to divest other brands acquired by the two companies in recent years, including Oral-B Rembrandt whitening products, Crest Glide dental floss and Zooth toothbrushes. Former FTC staffer David Balto, now a Washington anti-trust attorney, believes the companies may have to go further, divesting the Oral-B brand in the U.S.

P&G declined to comment on potential divestitures.

P&G also said Chip Bergh, 47, former president of its Southeast Asia and India market development organization and currently on special assignment, would assume new duties in the Gillette business unit reporting to Peter Hoffman, president for blades and razors of Gillette.

Top management of that unit will remain otherwise unchanged, along with that of Duracell and Braun, headed by current Gillette Chairman-CEO Jim Kilts, who will become vice chairman of P&G under a one-year contract. Other senior Gillette executives, including Vice Chairman Ed DeGraan and Chief Financial Officer Charles Cramb, will continue to serve in transition roles post-merger, P&G said.

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