P&G's Reflect.com kicks off

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Procter & Gamble Co.'s Reflect.com personalized beauty-care site began accepting orders today from pre-registered users, meeting the site's deadline of opening during the holiday season. "We just sent [e-mails to pre-registered users] last night, but so far we've had a great response,'' Richard Gerstein, VP-marketing of San Francisco-based Reflect.com.

Copyright December 1999, Crain Communications Inc.

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