The new price for the motorized WetJet will drop to $24.99 from $39.99. The WetJet, launched last year at $49.99, will now sell for the same price as the rival manual-pump Clorox ReadyMop.
A P&G spokeswoman
Launched last August, WetJet had sales of only $822,000 through Feb. 24 according to Information Resources Inc. figures that include supermarkets but not Wal-Mart Stores, which has been WetJet's primary outlet.
Clorox Co.'s ReadyMop, launched in January, already had sales of $12.5 million through Feb. 24, per IRI.