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P&G scents sold

Published on .

Renaissance Cosmetics, New York, has agreed to acquire Proctor & Gamble's mass fragrance brands through its Dana Perfumes Corp. subsidiary. McCabe & Co., New York, is agency for Renaissance. Lotas Minard Patton is agency for the P&G brands. A Renaissance spokeswoman said it had not yet been announced if an agency change will be made.

Copyright October 1996, Crain Communications Inc.

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