Separately, Boots Co. announced a strategic global agreement with a number of WPP Group units, affecting almost $116 million in communications spending. In essence, any retail chain or product bearing the Boots name will be handled by units of London-based WPP. All Boots branded consumer advertising goes to J. Walter Thompson Co. MindShare will be responsible for the company's $87 million U.K. media planning and buying account. Omnicom Group's Optimum Media Direction Worldwide previously handled media buying. Other WPP operating companies will supply most of Boots' consumer public relations, market research and brand consultancy needs.
Copyright October 2000, Crain Communications Inc.