P&G put the brands up for sale last
The brand also lost momentum in the U.K. market in 2000 after media reports of a young girl turning orange from ingesting large quantities of the drink and the beta carotene used to color it.
Publicis Groupe's Saatchi & Saatchi handles the brands in the U.S. and overseas.
The newly formed Sunny Delight Beverages Co. will have six manufacturing facilities and 700 employees, with J.W. Childs operating partner Ray Rudy becoming chairman and William Cyr, now vice president and general manager of P&G's North American juice business, becoming CEO.