×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

P&G sends U.S. Secret to Eastern Europe

Published on .

PRAGUE - Procter & Gamble has launched the Secret antiperspirant/deodorant brand for women in the Czech and Slovak Republics. Secret is available in Powder Fresh and Light scents for a recommended retail price of $3 in both spray and solid forms.

The brand is already available in the U.S., Canada and Latin America. In Europe, however, it has been released only in the Czech and Slovak Republics and Hungary. P&G has not given any indication that it will launch the product in other eastern European markets.

In this article:
Most Popular