P&G set to launch Bounty Heavy Duty

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Procter & Gamble Co. begins shipping Bounty Heavy Duty in mid August, an extra-strong, premium-priced towel designed for home improvement chores. Print ads from Jordan McGrath Case & Partners/Euro RSCG, New York, break in the fall. Separately, P&G has begun testing Charmin Flushcloths, a moist towelette version of its bath tissue. It issued a 50 cent coupon for the product July 3, according to the coupon tracking service Promotion Insights, New York.

Copyright August 1999, Crain Communications Inc.

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