×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

P&G sets $5 mil budget to advertise Pampers site

Published on .

Procter & Gamble Co. this summer plans to spend an estimated $5 million on a TV, print and online ad campaign to promote its redesigned Pampers.com Web site. D'Arcy Masius Benton & Bowles, New York, is developing the campaign for the site. The campaign is the brainchild of David Taylor, marketing director for the Pampers brand at P&G, and draws heavily on the availability of parenting information on the Pampers site, which relaunches June 27 from Rare Medium, New York. A German-language version of the site will be available later this summer.

Copyright June 1997, Crain Communications Inc.

In this article:
Most Popular