P&G SETTLES LEGAL DISPUTES OVER AD CLAIMS

Gillette-Schick Razor Battle Ends, Terms Undisclosed

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CINCINNATI (AdAge.com) — Procter & Gamble Co.’s Gillette unit has settled “the vast majority of the lawsuits globally” over razor advertising claims and patent infringement involving Energizer Holdings’ Schick, a spokesman for P&G said today.
The global settlement ends a series of lawsuits that began in 2003 when Schick launched its Quattro four-bladed razor.

Companies silent about terms
The P&G spokesman declined to disclose terms of the settlement or whether money changed hands either way. A spokeswoman for Energizer did not immediately return calls for comment.

The global settlement ends a series of lawsuits that began in 2003, when Schick launched its Quattro four-bladed razor. Gillette sued, claiming Quattro infringed on patents for the “progressive blade geometry” in its Mach 3 razors.

False advertising claims
Schick in turn sued Gillette for false advertising, claiming its longtime “best a man can get” slogan had been rendered untrue by Quattro. Later, after Gillette launched M3 Power in 2004, Schick sued again, charging that ads claiming the vibrating razor raises the hair on men’s faces were false.

P&G acquired Gillette in October, inheriting the litigation.

A U.S. District Court in Connecticut ruled in favor of Schick last year and issued an injunction ordering Gillette to stop using the claim and re-label packages that bore it. Earlier, Gillette had lost a bid for a preliminary injunction in the patent infringement case.

Besides the U.S., the companies also had sued one another in several European countries and Australia.

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