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P&G SHAKES UP LEADERSHIP OF GLOBAL BRANDS

Shifts Top Executives for Pampers, Crest, Charmin, Bounty and Always

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CINCINNATI (AdAge.com) -- Procter & Gamble Co. today announced a management rotation, shaking up leadership for several of its billion-dollar global brands, including Pampers, Crest, Charmin, Bounty and Always, and affecting several key managers in their 40s who are potential CEOs of the next decade.
Deb Henretta, president of global baby and adult care with responsibilities including P&G’s largest brand, Pampers, will become president of the ASEAN, Australasia and India market development organization.

The moves are similar in number but affecting a level below a similar rotation last year.

P&G said Michael Kehoe, 48, who as president of global oral care led a rebound of the struggling Crest brand in the U.S. and its rapid expansion in China, will retire in January and go on special assignment in August.

He’ll be succeeded by Charles Pierce, 48, currently president of global family care, which includes Bounty and Charmin. David Taylor, 47, now vice president of North American family care, becomes president of the global business.

Deb Henretta, 44, currently president of global baby and adult care with responsibilities including P&G’s largest brand, Pampers, will become president of the ASEAN, Australasia and India market development organization, which overseas sales, local marketing initiatives and media. She’ll succeed Chip Bergh, 47, who will go on special assignment pending appointment to a yet-unspecified president-level position at Gillette Co., whose acquisition by P&G is still awaiting shareholder and regulatory approval.

Martin Riant, 46, currently president of global feminine care and deodorants, including Always, Tampax and Old Spice, succeeds Ms. Henretta as president of global baby and adult care. He’ll be succeeded in the global feminine-care role by Melanie Healy, 44, now vice president of North American feminine care. Paolo deCesare, 44, now president of global skin care and personal cleansing, will add deodorants to his oversight.

Moves in some of the areas don't appear to be over yet. In a separate filing with the Securities and Exchange Commission, P&G and Gillette said Mary Ann Pesce, now president of personal care of Gillette, and Bruce Cleverly, now president-oral care of Gillette, would assume new president-level positions within P&G after the merger.

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