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P&G shops Wash & Go

Published on .

Procter & Gamble Co., Cincinnati, wants to wash its hands of Wash & Go, putting the European two-in-one shampoo and conditioner brand up for sale. Wash & Go, a European version of P&G's U.S.-centered Pert, is the latest in a series of divestitures of smaller brands during the past year that has included Oxydol, Biz, Coast, Chloraseptic and Clearasil. It also marks P&G's growing move away from two-in-one shampoo and conditioner products. Wash & Go made up less than 1% of P&G's global beauty-care sales for fiscal 2000, and the company instead will focus on global brands Pantene and Head & Shoulders. P&G said if it can't find a buyer, it will keep the brand.

Copyright November 2000, Crain Communications Inc.

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