Two executives who were key in turning around once-struggling brands get new responsibilities. Michael Kehoe, 48-who, as president-global oral care, led a rebound of the struggling Crest brand in the U.S. and expanded it rapidly in China-will retire Jan. 1, a move he told employees he has wanted to make for some time.
Deb Henretta, 44, who led the turnaround of P&G's largest brand, Pampers, as president-global family and adult care, will become president of the Southeast Asia, Australia and India markets, overseeing sales, local marketing initiatives and media there. Like all of P&G's current top five global managers, she started her career in P&G's laundry business, and the new post rounds out her credentials with an overseas assignment.
P&G will retain Bruce Cleverly, 59, president-global oral care of Gillette in a yet-unspecified president-level role. The Gillette oral-care offensive Mr. Cleverly led has taken share from P&G in toothbrushes and whitening kits the past year.
A UNIT FOR KILTS
Effective Aug. 1, Charles Pierce, 48, president-global family care, takes over oral care. His second-in-command, David Taylor, 47, VP-North American family care, takes over the global duties as president.
Chip Bergh, 47, whom Ms. Henretta replaces, will go on special assignment pending appointment to a president-level position in the Gillette business, post-merger.
P&G previously has said the razor, Duracell battery and Braun appliance businesses will remain a separate unit headed by current Gillette Chairman-CEO Jim Kilts, at least for a year. Peter Hoffman, 56, president-razors, and Mark Leckie, 51, president-Duracell and Braun, will remain in those posts after the deal closes.
Martin Riant, 46, president-global feminine care and deodorants, takes over for Ms. Henretta. Melanie Healy, 44, now VP-North American feminine care, moves up to oversee global feminine care.
Paolo deCesare, 44, president-global skin care and personal cleansing, takes over deodorant duties.
But P&G said Mary Ann Pesce, 49, now president-personal care at Gillette, will join P&G in a yet-unspecified president-level role. Ms. Pesce, distinguished by a sense of humor that had her showing Gillette's sales force a satirical "Mach 3 for Women" ad, oversaw the real launch of Venus razors in 2001 with a widely recognized design and offbeat-for-Gillette "Reveal the Goddess Within" ads.
The moves are similar to a shuffle of more senior P&G executives last year, including Vice Chairmen Susan Arnold, Kerry Clark and Bob McDonald, who are all speculated front-runners to succeed Chairman-CEO A.G. Lafley.
Members of the group in this round are among likely candidates to succeed one of those three. Other top P&G managers likely in the race: Ravi Chaturvedi, 45, president-Northeast Asia; Daniela Riccardi, 45, president-Greater China; and Christopher de Lapuente, 42, president-global hair care.