P&G shuffles leadership of global brands

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Procter & Gamble Co. shook up top leadership for five of its billion-dollar global brands while winnowing the field for its potential CEO of 2015. Last week's move makes good on earlier promises to put some of Gillette Co.'s top executives in key P&G roles post-merger.

Two executives who were key in turning around once-struggling brands get new responsibilities. Michael Kehoe, 48-who, as president-global oral care, led a rebound of the struggling Crest brand in the U.S. and expanded it rapidly in China-will retire Jan. 1, a move he told employees he has wanted to make for some time.

Deb Henretta, 44, who led the turnaround of P&G's largest brand, Pampers, as president-global family and adult care, will become president of the Southeast Asia, Australia and India markets, overseeing sales, local marketing initiatives and media there. Like all of P&G's current top five global managers, she started her career in P&G's laundry business, and the new post rounds out her credentials with an overseas assignment.

P&G will retain Bruce Cleverly, 59, president-global oral care of Gillette in a yet-unspecified president-level role. The Gillette oral-care offensive Mr. Cleverly led has taken share from P&G in toothbrushes and whitening kits the past year.

A UNIT FOR KILTS

Effective Aug. 1, Charles Pierce, 48, president-global family care, takes over oral care. His second-in-command, David Taylor, 47, VP-North American family care, takes over the global duties as president.

Chip Bergh, 47, whom Ms. Henretta replaces, will go on special assignment pending appointment to a president-level position in the Gillette business, post-merger.

P&G previously has said the razor, Duracell battery and Braun appliance businesses will remain a separate unit headed by current Gillette Chairman-CEO Jim Kilts, at least for a year. Peter Hoffman, 56, president-razors, and Mark Leckie, 51, president-Duracell and Braun, will remain in those posts after the deal closes.

Martin Riant, 46, president-global feminine care and deodorants, takes over for Ms. Henretta. Melanie Healy, 44, now VP-North American feminine care, moves up to oversee global feminine care.

Paolo deCesare, 44, president-global skin care and personal cleansing, takes over deodorant duties.

But P&G said Mary Ann Pesce, 49, now president-personal care at Gillette, will join P&G in a yet-unspecified president-level role. Ms. Pesce, distinguished by a sense of humor that had her showing Gillette's sales force a satirical "Mach 3 for Women" ad, oversaw the real launch of Venus razors in 2001 with a widely recognized design and offbeat-for-Gillette "Reveal the Goddess Within" ads.

The moves are similar to a shuffle of more senior P&G executives last year, including Vice Chairmen Susan Arnold, Kerry Clark and Bob McDonald, who are all speculated front-runners to succeed Chairman-CEO A.G. Lafley.

Members of the group in this round are among likely candidates to succeed one of those three. Other top P&G managers likely in the race: Ravi Chaturvedi, 45, president-Northeast Asia; Daniela Riccardi, 45, president-Greater China; and Christopher de Lapuente, 42, president-global hair care.

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