Facing continued share erosion in feminine care, P&G Treasurer Gretchen Price said the company will roll back price increases taken last year on its Always and Tampax brands. P&G later this year will launch Tide with Bleach laundry tablets and Crest Spin Brush power tooth brushes, said President-CEO A.G. Lafley, who also acknowledged that the company had cut marketing outlays by 0.2 percent in the recently concluded quarter. He cited efficiency moves in media buying that allowed the cuts and said he has appointed Steve Donovan, former head of P&G's North American food and beverage business, to head up a task force seeking new ways to cut costs throughout the company. P&G will also reduce prices on laundry detergent tablets in Europe and increase consumer and trade promotion on Pampers diapers there, Mr. Lafley said. P&G is also examining pricing for its Pringles snack brand.
Copyright January 2001, Crain Communications Inc.