Designed in cooperation with Bosphorus University and Turkish Education Volunteers Fund, the project will introduce children to computer-driven education technology as a way of instilling them with optimism for the future.
"Our efforts for the victims and our personnel in the disaster areas exceed $1 million so far but more is needed," says Nutki Aksoy, assistant general manager, P&G. "When we were looking for other ways to help, a great idea came from our people in the marketing department working as volunteers in the disaster areas. They said we can continue helping through our brands. This is how Hope 2000 project was born."
Called Mobile Education Centers (MECs), buses equipped with computers will visit for a set period all the elementary schools in the disaster areas. The MECs will offer interactive and entertaining computing programsproviding a general level of computer literacy as well as supporting standard subjects such as math, English, science and history.
The MECs will operate until June 2000. After that, the MECs will be used in other cities that will be identified by BU and TEVF. At the end of the project, P&G will donate the MECs to BU and TEVF.
Hope 2000 is fully financed by P&G. The household giant will also donate a certain percentage of the sales of its products carrying the Hope 2000 logo.
P&G brands carrying the Hope 2000 logo include detergent brands Alo, Ariel, and Ace, shampoo brands Pantene, Rejoice, Blendax, and Prima; toothpaste brand Ipana, and Pampers disposable diapers.
A campaign promoting the project is running untill the end of the yearthrough P&G roster agency Penajans D'Arcy, Istanbul.
Copyright December 1999, Crain Communications Inc.