Intuit picks e-mail partner
Financial software company Intuit selected Email Publishing, Boulder, Colo., to handle e-mail-based customer communication programs for Quicken.com, QuickBooks.com and Intuit's Small Business Community. Email Publishing's (www.emailpub.com) duties include managing Intuit newsletters and product and service notices.
CASIE says count only interactive ads viewed
The Coalition for Advertising Supported Information & Entertainment, in a white paper released last week, said interactive ad impressions should be measured only after they appear on a user's screen, not when the content site requests an ad to insert. The white paper, which was based on research conducted by CASIE and the Association of National Advertisers, describes the different ways interactive ads can be served and the approaches to measuring ads.
CDnow signs $22.5 mil deal with MTV
CDnow (www.cdnow.com) signed a three-year deal with MTV Networks. The partnership includes event sponsorships such as the MTV Video Music Awards, online and on-air advertising, online music retailing, and online content and co-promotions. CDnow will pay MTV Networks $22.5 million in cash and stock.
Classified Ventures expands to 42 states
Classified Ventures' online national network of auto, apartment and real estate listings added three new partners -- Central Newspapers, Gannett Co. and McClatchey Co. last week. The venture now covers 42 states.