×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

P&G TAPS FLONETWORK FOR E-MAIL MARKETING

Published on .

Procter & Gamble Co. tapped online direct marketing company FloNetwork, Toronto, as its e-mail delivery service of record for all P&G brands. FloNetwork, which provides the technology infrastructure and software to execute e-mail marketing campaigns, agreed last month to be acquired by DoubleClick, New York, which will leverage FloNetwork's offerings against its own e-mail service, DARTmail.

Copyright March 2001, Crain Communications Inc.

In this article:
Most Popular