P&G TAPS FLONETWORK FOR E-MAIL MARKETING

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Procter & Gamble Co. tapped online direct marketing company FloNetwork, Toronto, as its e-mail delivery service of record for all P&G brands. FloNetwork, which provides the technology infrastructure and software to execute e-mail marketing campaigns, agreed last month to be acquired by DoubleClick, New York, which will leverage FloNetwork's offerings against its own e-mail service, DARTmail.

Copyright March 2001, Crain Communications Inc.

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