P&G TAPS GREY FOR LAUNCH OF HUGO DEEP RED FRAGRANCE LINE

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DUSSELDORF -- Procter & Gamble Co.'s Prestige Beaute subsidiary, based in Schwalbach, has awarded the international launch business of its woman's fragrance line HUGO Deep Red to Grey Global Group's Grey Worldwide, London.

The roll-out of the HUGO Deep Red line, consisting of an eau de parfum natural spray, shower gel, body lotion and roll-on deodorant, will kick off in Europe in July before entering U.S. and Asia/Pacific markets by September.

The tagline of the campaign will be: "Your fragrance -- you rule." Model Anouck Lepere will be featured in the print campaign.

"The fragrance has been created for a new generation woman who is self-assured, has character and personality, and is passionate," said a company spokesman. The fragrance will be available in a deep-red bottle and packaged in black. -- Dagmar Mussey

Copyright May 2001, Crain Communications Inc.

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