P&G tests Envive feminine protection

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Procter & Gamble Co. is testing a new feminine protection brand called Envive in Eau Claire, Wis., backed by TV, radio, print and interactive advertising from D'Arcy Masius Benton & Bowles, New York. A P&G spokeswoman said Envive is neither a sanitary pad nor a tampon, but an external interlabial miniform designed as an alternative or supplement to those products.

Copyright May 2000, Crain Communications Inc.

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