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P&G tests feminine wipe product

Published on .

Procter & Gamble Co. is concept testing an over-the-counter feminine-hygiene wipe for treating vaginal yeast infections, with advertising under development by D'Arcy Masius Benton & Bowles, New York. P&G has trademarked the brand name Embody, complete with logo and periwinkle packaging, for products that include feminine hygiene wipes and nutritional supplements.

Copyright September 1999, Crain Communications Inc.

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