The Cincinnati-based package-goods giant has been test-marketing Sunny Delight Smoothies-a blend of Sunny Delight fruit beverage and milk-since the spring in Mobile, Ala., and New Orleans.
A P&G spokeswoman said the tests are "going well" but would not elaborate. She also declined to comment on expansion plans.
Smoothies come in three flavors-orange, peach and strawberry-and contain 5% juice and 10% skim milk. They are fortified with calcium, using patented technology that P&G first used in its Citrus Hill orange juice brand in the 1980s. P&G shut down Citrus Hill in September 1992 after it was unable to find the right fit for the brand vs. Tropicana and Minute Maid.
Smoothies are sold in three bottle sizes: 8 ounce (in eight packs), 16 ounce and 64 ounce. GBF/Ayer, Los Angeles, handles advertising, which for the tests consists of TV.
With sales approaching $300 million, Sunny Delight is the No. 1 refrigerated juice drink in the U.S. Juice drinks contain some, but not 100%, juice. Sunny Delight volume sales have tripled since P&G acquired the brand in 1989; the marketer also owns Hawaiian Punch.