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P&G, Time Warner name agency for Parent Time

Published on .

Parent Time, a joint venture of Time Warner and Procter & Gamble Co., named Multimedia Resources, Larchmont, N.Y., its agency of record. While P&G, Time Warner and Grey Interactive will continue to manage the site, Multimedia Resources will advise on online ad sales and business development strategies.

Copyright March 1997, Crain Communications Inc.

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