×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

P&G touts performance of Reflect.com beauty site

Published on .

Reflect.com has cracked the top three online beauty-care sites less than nine months after its December launch and is currently logging more than 500,000 unique visitors per month, Procter & Gamble Co. Chief Financial Officer Clayton Daley said on Sept. 6 at a Prudential Securities consumer products conference in New York. About 10% of visitors to Reflect.com spend 10 to 20 minutes on the site customizing products for themselves, and about 20% of the site's business now comes from repeat purchases. Reflect's customer acquisition costs are "well below Internet norms,'' Mr. Daley said, though he didn't provide a figure. Reflect.com is a San Francisco-based joint venture between P&G and Institutional Venture Partners.

Copyright September 2000, Crain Communications Inc.

In this article:
Most Popular