Reflect.com has cracked the top three online beauty-care sites less than nine months after its December launch and is currently logging more than 500,000 unique visitors per month, Procter & Gamble Co. Chief Financial Officer Clayton Daley said on Sept. 6 at a Prudential Securities consumer products conference in New York. About 10% of visitors to Reflect.com
spend 10 to 20 minutes on the site customizing products for themselves, and about 20% of the site's business now comes from repeat purchases. Reflect's customer acquisition costs are "well below Internet norms,'' Mr. Daley said, though he didn't provide a figure. Reflect.com is a San Francisco-based joint venture between P&G and Institutional Venture Partners.
Copyright September 2000, Crain Communications Inc.