P&G to unwrap Bounty in U.K.

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Procter & Gamble Co., Cincinnati, named Leo Burnett Co., London, to handle a $16 million account to launch Bounty paper towels in the U.K. P&G promises the introduction, beginning July 12, will be one of its biggest-ever product launches. Support will include a $21 million direct marketing campaign, which will reach more than half of all U.K. households.

Copyright July 1999, Crain Communications Inc.

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