P&O Princess Cruises sets sail on AOL

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Cruise company P&O Princess Cruises is linking up with America Online in a multimillion-dollar alliance under which the companies will develop online and offline advertising, brand promotion and co-marketing programs to place Princess Cruises across several AOL brands. The alliance also will build a Princess online community center, which will be customized for Princess Cruises' passengers; special vacation offers for users of the AOL brands, personalized content for Princess passengers, as well as future onboard opportunities.

Copyright October 2000, Crain Communications Inc.

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