Pac Bell unites $60 mil in broadcast buying

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Pacific Bell consolidated its $40 million to $60 million broadcast media buying account at Time Buying Service, New York. Ogilvy & Mather, Los Angeles, and Ketchum Advertising had also handled. At the same time, Pacific Bell is assessing its creative at agencies Goodby, Silverstein & Partners, which handles its brand advertising, as well as O&M and Ketchum.

Copyright December 1996, Crain Communications Inc.

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