Packard Bell goes home

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Packard Bell NEC, Sacrmento, Calif., today launches an estimated $12 million to $15 million fourth quarter campaign for its Packard Bell PC brand on national cable and network TV with the new line, "The computer the world comes home to." Two 30-second spots take on the two issues where Packard Bell has invested heavily to repair past problems: customer service and quality. The ads, created by M&C Saatchi, New York, and placed by Western International Media Corp., West Hollywood, Calif., are far softer and warmer than Packard Bell's dark, controversial 1996 TV debut campaign.

Copyright October 1997, Crain Communications Inc.

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