Packard Bell hunts for new PC shop

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Beleaguered Packard Bell NEC's Packard Bell division is believed to be eyeing agencies in California for a project to launch its next PC. Packard Bell has not been active with agency M&C Saatchi, New York, for about a year. Separately Mike Gold, senior VP-advertising and corporate communications and a one-time M&C Saatchi president, is expected to leave to rejoin the ad agency world. Mr. Gold and Senior VP-Marketing Mal Ransom hadn't returned phone calls at press time.

Copyright March 1999, Crain Communications Inc.

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