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New pact links Disney, Foot Locker

Published on .

Foot Locker, a division of Woolworth Corp., and Walt Disney Co. signed a marketing pact that calls for the building of a 40,000 square foot, state-of-the-art Foot Locker superstore at Disney's Wide World of Sports Complex at Walt Disney World Resort in Orlando, Fla., and multiple sports marketing partnerships and sponsorships. The focus of the sports marketing relationship includes title sponsorship of the track and field venue at Walt Disney World Resort, to be named the Foot Locker Track and Field Complex. The facility will become a venue for several of Foot Locker's sports marketing programs, such as the 19th annual Foot Locker Cross Country Championships National Finals this December.

Copyright November 1997, Crain Communications Inc.

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