THROUGH THE PAGES OF ADVERTISING AGE: AD HALL OF FAME OPENS WITH 10 INDUSTRY GIANTS

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The first 10 individuals selected for advertising's new Hall of Fame were revealed at a dinner in Houston this month in 1949. The 10 were honored for "special achievement in the upbuilding and advancement of the social and economic values of advertising."

The group includes: John Wanamaker, the Philadelphia merchant who pioneered the widespread use of newspaper advertising; John Romer, editor and publisher of Printers' Ink; Cyrus Curtis, founder of Curtis Publishing, cited for his contributions to the development of magazines; William Johns, head of Batten, Barton, Durstine & Osborn, praised for his development of advertising standards; Alfred Erickson, founder of his own agency that merged with H.K. McCann Co. to become McCann-Erickson. Also: Lewis Jones, ad manager for Eastman Kodak Co., who originated standards and practices that became models for others. E.T. Meredith, founder of Meredith Publishing Co., who created service magazines for urban and farm families; Rollins Ayres, founder of the first California ad agency, who sought to use advertising to promote whole industries; Theodore Macmanus, famed copywriter who penned in 1915 "Cadillac -- The Penalty of Leadership," an advertising classic; and Walter Strong, publisher of the Chicago Daily News, who

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