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Pall Mall in Spain

Published on .

U.K. tobacco company BAT is launching the Pall Mall cigarette brand in Spain. The $8 million campaign from Grey in Madrid concentrates on outdoor media; the theme line is "A legend within your reach." The Pall Mall introduction follows the successful relaunch of the Lucky Strike brand in Spain last year. If successful, the Pall Mall campaign could be extended across Europe.

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