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Palm, FCB part after shop wins Compaq

Published on .

Palm and FCB Worldwide, San Francisco, are working on a transition plan now that the two have parted ways. The split came after FCB won the $350 million Compaq Computer Corp. account. Simon Bolton, managing director at the FCB office, said the agency will continue to work for Palm for the next few months. Lowe Lintas & Partners Worldwide, New York, handles 3Com Corp., which owns about 95% of Palm; but Palm's desire for independence could preclude the agency from snaring the estimated $70 million business.

Copyright May 2000, Crain Communications Inc.

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