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Pampers discontinues ads

Published on .

The National Advertising Division of the Council of Better Business Bureaus said that Procter & Gamble Co., Cincinnati, has discontinued TV spots for its Pampers disposable diapers after rival Kimberly-Clark Corp., Dallas, challenged the claim that "More [pediatricians] ... recommend Pampers." NAD concluded that P&G's data did not indicate specific reasons pediatricians would make the brand recommendation. Pampers' agency is D'Arcy Masius Benton & Bowles, New Yo

Copyright November 1998, Crain Communications Inc.

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