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First pan-European ad effectiveness award winners revealed

Published on .

ROME -- The first awards for pan-European advertising effectiveness were awarded in Rome on September 26 at EAAA '96,the conference for the European Association of Advertising Agencies.

The awards were introduced by the EAAA, in association with Advertising Age International, to give recognition to cross- border advertising campaigns that have successfully built brands in three or more European countries.

Three categories were available for agency and client submissions. Twelve of the entries won prizes at gold, silver or bronze level. While only one gold was available in each category, the number of silvers and bronzes were variable.

The clients and their agencies that were EAAA Award winners are:

Category A - Launch of New Products or Services. Gold: Hugo Boss/GreyEurope; Silver: UPS/McCann-Erickson;Silver: Anderson Consulting/Young & Rubicam and Bronze:Titan Watches/The Lowe Group.

Category B - Major Change of Strategy for Existing Products and Services. Gold: Delta Airlines/Abbott Mead Vickers BBDO; Silver:Viennetta/McCann-Erickson; Silver: DeBeers/J. Walter Thompson; Bronze: DHL/Scholz & Friends; Bronze: AT&T/McCann-Erickson; Bronze: Durex/ Universal McCann.

Category C - Long-term Advertising Achievement. Gold: Nokia/SEK & Grey and Silver: Air Canada/McCann-Erickson.

The judges comprised a panel of senior clients with Europeanresponsibilities, chaired by PeterMitchell, director of strategic affairs for Guinness andvice- president of the World Federation on Advertisers.

Copyright September 1996, Crain Communications Inc.

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