Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pan Am flies back with $5 mil campaign

Published on .

In its $5 million emotional ad return, the new Pan American World Airways uses a real-life experience in its TV spot from Weller, O'Sullivan, Zuckerman & Lightcap, New York. Like a ghost plane from the past, the Pan Am Clipper requests landing clearance from an incredulous air traffic controller. The campaign, which emphasizes full service at discount prices, broke Sept. 20 on cable and in the three initial markets the carrier serves: Los Angeles, Miami and New York.

Most Popular
In this article: