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Published on .

Panasonic is trumpeting what the electronics industry hopes will be a hot new technology, with its first campaign for digital video disc players. Toshiba starts its TV campaign this week. A Panasonic executive said the DVD effort, at $15 million to $17 million for 1997, will be the marketer's biggest-ever launch campaign. The initial commercial, via Grey Advertising, New York, claims DVD "will do for movies what the CD did for music" (see story on Page 4).
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