×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PANASONIC FOCUSES ON NEW DVD

Published on .

Panasonic is trumpeting what the electronics industry hopes will be a hot new technology, with its first campaign for digital video disc players. Toshiba starts its TV campaign this week. A Panasonic executive said the DVD effort, at $15 million to $17 million for 1997, will be the marketer's biggest-ever launch campaign. The initial commercial, via Grey Advertising, New York, claims DVD "will do for movies what the CD did for music" (see story on Page 4).
In this article:
Most Popular