×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PANASONIC FOCUSES ON NEW DVD

Published on .

Panasonic is trumpeting what the electronics industry hopes will be a hot new technology, with its first campaign for digital video disc players. Toshiba starts its TV campaign this week. A Panasonic executive said the DVD effort, at $15 million to $17 million for 1997, will be the marketer's biggest-ever launch campaign. The initial commercial, via Grey Advertising, New York,
In this article:
Most Popular