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Panasonic readies digital TV ads

Published on .

Panasonic Consumer Electronics Co. is kicking off a TV and print campaign promoting digital TV with the theme "Immaculate reception," said people familiar with the effort. Grey Advertising, New York, handles the estimated $20 million account; Renegade Marketing Group, New York, developed related material for the Web site.

Copyright September 1998, Crain Communications Inc.

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