Pandolfi Litrell BRADY'S BUNCH

By Published on .

The Center for Communication at 570 Lexington Ave. in Manhattan holds its advertising day Tuesday, April 19, free to students and faculty, five bucks to everyone else.

Greg Gallo returns to the New York Post as sports editor.

Francis Pandolfi, ceo of Times Mirror Magazines, was elected chairman of the board of the National Environmental Education & Training Foundation.

Details promoted Gary Armstrong to creative director-promotion & marketing services.

The latest Wenner book, Family Life, has a new sales development manager, Candia Herman.

Moving swiftly along, Runner's World appointed John Fales eastern sales manager.

Mark Furlong says the current (April) number of Premiere magazine is its biggest ever in both ad pages (90) and ad revenues.

All hail, Eberhard Faber, the pencil giant! They've cut prices on their "environmental" pencils made from recycled paper with (appropriately) green erasers.

St. Pius V High in the Bronx, which does such a great job educating young women from broken homes and ghetto back-grounds, holds its annual fund-raiser April 21 at the Water Club in Manhattan, honoring Matilda Cuomo at the awards dinner.

The international ad fete at Cannes will be June 20 to 25 this year. U.S. judges are Theodore Bell of Y&R Worldwide, Helayne Spivack of Ammirati & Puris and Ted Littleford of FCB/Leber Katz. And honorable people, all, who won't take bribes!

Susan Haering tells me that The Christian Science Monitor's ad revenues rose a bountiful 59% in 1993 over '92. Amen.

From Forbes it's on to Soap Opera Digest (and its sister Weekly) for Robert H. Bohn, the new research director.

Lexington Books (a Macmillan imprint) in New York today publishes Jeanette Smith's "The Advertising Kit," billed as a hardcover guide for small biz. She earlier wrote "The Publicity Kit."

A Chinese edition of Woman's Day is coming in October, starting as a bimonthly, with an initial print run of 100,000 copies.

Food & Wine's Doug Fierro is celebrating breaking into the fragrance category with Chopard Casmir in the April issue. And Gourmet, meanwhile, put together with Lancaster Group USA an entire ad section to promote the Chopard Casmir launch.

Bob Lauterborn reports from Chapel Hill (where he's a professor of advertising at the U. of North Carolina) that "Integrated Marketing Communications," a book he helped write, is now also in Japanese, Spanish, Chinese, Korean and Portuguese editions.

McCall's Barbara Litrell spoke Saturday at Annapolis, Md., to the Northeast regional conference of Women in Communications, all about "the new female confidence."

Fitness for May/June is the mag's biggest ever issue with 59 ad pages.

International Literacy Day will be Sept. 8. The National Association of America Foundation in Reston, Va., is offering newspapers a tabloid-sized supplement.

The new interior design mag is out, Showhouse, a handsome slick edited by Chris Madden and published by Nancy White Bryant, at 18 E. 41st St. in Manhattan.

Meanwhile, American Home Style's Jesse Iverson reports for the year to date, ad pages are 31% over last year.

Ron Bernstein tells me that Times Mirror Magazines and the Smithsonian Institution will team to put on a major event called "Ocean Planet" in Washington during 1995.

New senior editor at Los Angeles Magazine, Roberta Grant.

Southwest Airlines Spirit, an American Airlines magazine, just put out its biggest issue ever (138 pages of which 62 were ads).

Michael Kilian never rests. The Washington, D.C.-based Chicago Trib correspondent, who also writes the story line for the Dick Tracy comic strip, has a new thriller coming out from Simon & Schuster called "Bad Girl Blues." This one's under his "Rex Dancer" pen name.

Oh, dear, the great Wilke Pipe shop on 55th St. just west of Fifth Ave. in Manhattan is going out of biz.

A salute to Oscar de la Renta this Wednesday at the Plaza in New York from the French-American Foundation, its spring gala black-tie event.

Speaking of which Travel & Leisure named Nancy Fleming its marketing director.

And for Conde Nast Traveler, May is a delight, up from 110 ad pages in '93 to 117 this time.

In this article:
Most Popular