PAPER TOWELS; TOLIET TISSUE (CHARTS)

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Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Bounty 469.8 13.8 26.8 24.8

2 3 private label 230.5 13.8 13.2 12.1

3 2 Scottowels 189.5 -8.2 10.8 12.4

4 4 Brawny 178.0 9.2 10.2 9.8

5 5 Bounty Microwave 140.2 -0.2 8.0 8.4

6 6 Viva 102.4 -9.8 5.8 6.8

7 7 Sparkle 98.9 13.5 5.6 5.2

8 8 Hi-Dri 81.1 -3.6 4.6 5.0

9 9 Mardi Gras 57.7 -6.5 3.3 3.7

10 12 Coronet Thirsty 30.1 37.7 1.7 1.3

Total paper towels 1,752.9 5.1 100.0 100.0

Dollars are in millions for 52 weeks ended July 23, 1994. Lower-price brands and private-label products soaked up sales in the paper-towel category. Georgia-Pacific Corp.'s Sparkle and Coronet brands fit the bill with price-conscious consumers, though Procter & Gamble Co.'s Bounty increased its leading share.

1 1 Charmin 800.7 26.4 28.0 23.4

2 2 Northern 412.9 1.7 14.4 15.0

3 3 Scottissue 402.9 7.9 14.1 13.8

4 4 private label 262.3 7.1 9.2 9.0

5 5 Angel Soft 221.9 9.7 7.8 7.5

6 6 Cottonelle 168.6 -3.6 5.9 6.4

7 7 Kleenex 135.9 18.5 4.7 4.2

8 9 Soft 'N Gentle 100.3 0.7 3.5 3.7

9 10 Coronet 66.4 -14.4 2.3 2.9

10 11 M.D. 47.7 18.6 1.7 1.5

Total toilet tissue 2,861.6 5.5 100.0 100.0

Dollars are in millions for 52 weeks ended July 23, 1994. Charminland expanded its borders last year as P&G phased out White Cloud, renaming the brand Charmin Ultra. Again in this paper-goods category, economy brands proved strong, with Scott Paper Co.'s Scottissue and Georgia-Pacific's Angel Soft rolling out good gains.

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