Dr. Schlessinger has been hounded by remarks she made regarding homosexuals as "biological errors" that spurred a campaign by gay and lesbian groups to have Paramount pull the show. Groups also urged companies to stop advertising, and some did.
But analysts say what really hurt the show -- which offers advice on marriage, family and other issues -- was its shrinking audience, which dropped from its highest rating of 1.8, when the show premiered last fall, to a 0.9 recently. The show had been revamped several times to stop the slide.
A number of advertisers also left Dr. Schlessinger's radio show, which is distributed by the Premiere Radio Networks. But her radio show is still a strong property, attracting a large number of listeners. -- Wayne Friedman
Copyright March 2001, Crain Communications Inc.