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Paramount switches on MSN

Published on .

Paramount Television Group, Los Angeles, on Tuesday said it will introduce free content on Microsoft Network tied to "Star Trek," "Entertainment Tonight" and a third undisclosed Paramount property. Content will be accessible through MSN and the Internet; Paramount already has a home page. The deal is non-exclusive; Paramount and Microsoft Corp., Redmond, Wash., are free to pursue other online entertainment ventures.

MSN has been criticized for slow speed and limited content, but Director of Marketing Bill Miller said MSN is "very pleased" with results since the Aug. 24 launch and on target to reach a first-year goal of "1-million-plus" subscribers. He said MSN will reach 500,000 customers "in the near future...in [the] range" of between now and yearend.

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