iVillage's Parent Soup online has created a content alliance with K-III Communications' American Baby
magazine. The collaborative effort means the two will develop co-branded content
on Parent Soup and on America Online at AOL keyword: PS American Baby. The area will include clubs based on birth due dates, interactive trivia games, Tales From the Crib for personal experience exchanges and American Baby
Roundtable to interact with the magazine's editors about content.
Copyright October 1997, Crain Communications Inc.