'PARENTAL ADVISORY' LABELS URGED FOR MUSIC ADS

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(May 4, 2001) -- The Recording Industry Association of America today announced a new effort to get companies to place "parental advisory" labels on ads for explicit music. The move comes in the wake of a critical Federal Trade Commission report accusing the industry of not doing enough to prevent the sale of violent music to kids. The recording industry group said it formed a task force to assist the industry in implementing and meeting marketing guidelines. Besides seeing that the guidelines are in ads, the task force will work to see signage explaining the "parental advisory labels" is placed in stores. -- Ira Teinowitz

Copyright May 2001, Crain Communications Inc.

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