ParentTime, a joint venture of Time Warner Cable Programming and Procter & Gamble Productions, on Monday began running a series of eight "digital billboards" that it hopes will incite users of Yahoo! Chat to visit ParentTime. Hurricane Interactive, New York, created the campaign. The animated ads tell humorous stories or ask provocative questions of online chatters. ParentTime
serves up various responses, depending on how users respond to the ad.
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